In the rector’s office at Universitas Tadulako (Untad), you witness a pivotal moment as three institutional leaders prepare to sign agreements that will reshape student financial literacy and campus media landscape. The clock strikes 2:00 PM WITA on September 18, 2025, and Prof. Dr. Ir. Amar, S.T., M.T., IPU., ASEAN Eng takes his position at the signing table. Today’s collaboration between Untad, Indonesia’s Broadcasting Commission (KPI), and PT Pegadaian represents more than just paperwork—it’s a strategic gateway to student empowerment.
Untad Signs Strategic MoU with KPI and Pegadaian to Boost Gold Investment Literacy and Campus Media Development
Catalyst
The formal signing ceremony in the rector’s office marked the beginning of a groundbreaking partnership designed to address two critical areas of student development. Rector Prof. Amar officially executed the Memorandum of Understanding (MoU) with both the Indonesia Broadcasting Commission (KPI) and PT Pegadaian, creating a dual-purpose initiative that would simultaneously advance financial education programs and strengthen campus media infrastructure.
Meanwhile, this collaboration emerged from a recognized need to provide students with practical investment knowledge while revitalizing dormant broadcasting facilities. The timing proved particularly strategic, as gold prices continued their upward trajectory, making investment literacy increasingly relevant for young adults entering the financial market.
Rising Action
Putra Aspin Rahmatullah, Deputy Business Area Manager for Palu at PT Pegadaian, immediately emphasized the critical importance of gold investment education for university students. According to his presentation, gold represents one of the safest and most promising investment instruments available, making early introduction essential for building long-term financial security.
Through Pegadaian’s gold savings products, students would gain access to flexible saving options tailored to their limited budgets. Furthermore, the company extended additional support by opening scholarship opportunities specifically for financially disadvantaged students, expanding the program’s reach beyond investment education.
Simultaneously, Andi Kaimudin, representing the Central KPI Chairman as Regional Indonesia Broadcasting Commission Head, expressed appreciation for the continued cooperation with Untad. His vision extended beyond simple partnership renewal—he specifically hoped that UntadTV could resume operations, transforming into both a learning platform and a legitimate broadcasting facility within the campus environment.
Turning Point
This dual partnership represented a watershed moment for student development opportunities.
Rector Prof. Amar assessed both collaborations as tremendously beneficial for the university community. Regarding the gold investment initiative, he firmly expressed his support, particularly given the promising trend of rising gold prices that positioned this precious metal as an attractive long-term investment option for students building their financial portfolios.
“These partnerships will provide our students with both financial literacy and media production skills that are essential in today’s economy,” emphasized Rector Prof. Amar during the signing ceremony.
However, his vision for the KPI collaboration extended even further than initially proposed. The rector hoped that not only would UntadTV be reactivated, but campus radio operations would also be restored, creating comprehensive broadcasting infrastructure that would serve multiple student development purposes.
Resolution
The ceremony concluded with the official signing of the MoU between Untad, KPI, and Pegadaian, followed by the traditional exchange of commemorative gifts and group photography session. These formal agreements established concrete frameworks for implementing both the gold investment literacy program and campus media revitalization initiatives.
As a result, students now have access to structured financial education focusing on precious metals investment, while simultaneously gaining opportunities to develop broadcasting talents through both television and radio platforms. The partnership creates a comprehensive ecosystem where students can build both financial acumen and media production skills simultaneously.
This collaboration positions Untad at the forefront of innovative educational partnerships that prepare students for real-world financial decision-making while fostering creative expression through media production. As gold continues its upward price trajectory and digital media consumption grows, these skills will prove invaluable for graduates entering an increasingly complex economic landscape.
