A groundbreaking partnership has emerged at Universitas Tadulako (Untad) as the institution signed dual memorandums of understanding (MoU) with Indonesia’s Broadcasting Commission (KPI) and PT Pegadaian. This strategic collaboration aims to enhance financial literacy through gold investment education while simultaneously strengthening campus media infrastructure for students.
Untad Signs MoU with KPI and Pegadaian to Boost Gold Investment Literacy and Campus Media
Formal Ceremony Marks Strategic Partnership
On September 18, 2025, at 2:00 PM WITA, the rector’s office at Universitas Tadulako became the venue for a significant milestone. Prof. Dr. Ir. Amar, S.T., M.T., IPU., ASEAN Eng, officially signed the agreements that promise to transform both financial education and media capabilities at the university.
The ceremony represented more than just paperwork—it symbolized a commitment to preparing students for both economic opportunities and professional development in broadcasting. Moreover, the timing reflects growing recognition of universities’ roles in comprehensive financial literacy education.
PT Pegadaian’s Vision for Student Financial Education
Putra Aspin Rahmatullah, Deputy of Business Area Palu at PT Pegadaian, emphasized the critical importance of introducing gold investment concepts to university students. His presentation highlighted key advantages of precious metal investments:
- Gold serves as a safe and promising investment instrument
- Early education creates long-term financial awareness
- Flexible gold savings products accommodate student budgets
- Scholarship opportunities for underprivileged students
“Gold represents one of the safest investment instruments available, making early introduction essential for building financial security,” Rahmatullah explained during the ceremony.
Unlike traditional savings accounts, Pegadaian’s gold savings program allows students to begin investing with minimal amounts. Furthermore, the company’s scholarship initiative demonstrates commitment to educational accessibility beyond financial services.
Broadcasting Commission Supports Campus Media Revival
Andi Kaimudin, representing the central KPI leadership as Regional Broadcasting Commission Chairman, expressed appreciation for the continued partnership with Untad. His vision extends beyond basic collaboration to comprehensive media infrastructure development.
The KPI representative specifically highlighted hopes for UntadTV’s operational revival, which would serve dual purposes as both educational platform and campus broadcasting facility. On the flip side, this partnership addresses growing demand for practical media training in Indonesia’s evolving digital landscape.
Expanding Media Training Opportunities
The collaboration promises to enhance student capabilities in various broadcasting formats. According to Indonesia’s Broadcasting Commission, campus media serves crucial roles in developing professional broadcasting talent while providing community-focused content.
University Leadership Embraces Dual Benefits
Rector Prof. Amar recognized substantial advantages in both partnership components. Regarding gold investment education, he emphasized support based on promising price trends that make precious metals attractive for long-term student investment strategies.
However, his enthusiasm extended equally to media development possibilities. The rector expressed hopes that KPI collaboration would revive not only UntadTV but also campus radio facilities, creating comprehensive platforms for student talent development in television and radio broadcasting.
Investment Trends Supporting Student Participation
The rector’s endorsement reflects broader economic realities. Gold prices have shown consistent upward trends, making investment education particularly relevant for students seeking financial security. Additionally, early exposure to investment principles helps develop crucial financial planning skills.
Ceremonial Conclusion and Future Prospects
The formal proceedings concluded with the official MoU signing between all three parties, followed by commemorative gift exchanges and group photography. This ceremonial aspect underscored the partnership’s significance for all participating organizations.
The collaboration represents a forward-thinking approach to higher education that combines practical financial skills with professional media training. As universities increasingly recognize their roles in preparing students for evolving economic landscapes, partnerships like these provide tangible pathways for skill development and career preparation.
This dual partnership between Untad, KPI, and Pegadaian demonstrates how educational institutions can leverage industry expertise to enhance student opportunities. By combining gold investment literacy with media infrastructure development, the collaboration addresses both immediate financial education needs and long-term professional development goals, potentially serving as a model for similar initiatives across Indonesian universities.
