The Marketing Association of Thailand’s landmark tour reached Northeastern Thailand, delivering cutting-edge marketing insights to regional professionals and students. This collaboration between academia and industry represents a strategic push to elevate Thai marketers’ global competitiveness in an era of rapid technological change.
**Key Points**
- KKBS and the Marketing Association of Thailand hosted “Thailand Marketing Day On Tour 2025 @Khon Kaen” on September 26-27, 2025
- The two-day program featured over 15 distinguished speakers sharing insights on marketing strategies, technology, and consumer behavior
- Three distinct tracks served faculty educators, university students, and marketing professionals with tailored content
- Business showcase booths across multiple industries provided networking and strategy exploration opportunities
- The event coincided with MAT’s 60th anniversary mission of “marketing for Thailand, marketing for society”
Thailand Marketing Day On Tour 2025 Brings Global Business Insights to Khon Kaen
What made this regional marketing seminar significant?
The Faculty of Business Administration and Accountancy (KKBS) at Khon Kaen University partnered with the Marketing Association of Thailand (MAT) to organize this comprehensive regional marketing seminar at Khon Kaen University Science Park. Consequently, the event operated under the overarching theme “The Awakening Momentum: Igniting Ideas to Embrace Change,” spotlighting marketing trends and technological adaptations essential for modern businesses.
Three prominent leaders presided over the opening ceremony: Ms. Duangporn Wongkaweesakul, Executive Director of the Marketing Association of Thailand; Assoc. Prof. Dr. Pensri Jaroenwanit, Vice President for Student Affairs and Innovation Commercialization at Khon Kaen University; and Asst. Prof. Dr. Pongsutthi Puensan, Dean of KKBS.
Strategic timing aligned with organizational milestones
Notably, this event coincided with MAT’s 60th anniversary, reinforcing the organization’s enduring commitment to “marketing for Thailand, marketing for society.” The seminar participants gained practical insights while expanding professional networks and receiving exclusive sponsor souvenirs.
How was the two-day program structured?
The organizers designed a multi-track approach to serve diverse audiences effectively. September 26 featured specialized sessions, while September 27 delivered the marquee event with industry leaders.
- “Train the Trainers On Tour – The Class of Change” for faculty members and educators, focusing on enhanced teaching competencies
- “J-MAT On Tour – Shortcut to Success?” for university students, providing entrepreneurial inspiration and hands-on experiences
- “Thailand Marketing Day On Tour – The Awakening Momentum” as the flagship event featuring distinguished speakers
Speaker lineup delivered comprehensive industry perspectives
More than 15 distinguished speakers and executives from leading organizations shared insights on marketing strategies, technology integration, and evolving consumer behavior patterns. In contrast to traditional academic conferences, this program emphasized practical applications and industry networking opportunities.
What did key stakeholders emphasize about the collaboration?
*The convergence of academic excellence and industry expertise created unprecedented value for regional marketers.*
Ms. Duangporn Wongkaweesakul positioned the event as more than knowledge sharing: “Thailand Marketing Day On Tour is not only a platform to share modern marketing knowledge, but also a bridge connecting academia and industry to enhance the global competitiveness of Thai marketers.”
University leadership highlighted regional development priorities
Assoc. Prof. Dr. Pensri Jaroenwanit emphasized Khon Kaen University’s role as “a key driver of business development by generating knowledge, research, and innovations that can be applied in practice.” Furthermore, she noted that regional entrepreneurs serve as both economic engines and inspiration sources for younger generations.
Dean Pongsutthi Puensan reinforced KKBS’s commitment to integrating knowledge and innovation with industry for sustainable economic development. He characterized the event as “a spark to inspire, exchange, and enhance marketing knowledge, empowering students, professionals, and entrepreneurs in Northeastern Thailand to keep pace with rapid changes in the global business landscape.”
What additional opportunities did participants experience?
Beyond the core seminar content, organizers featured business showcase booths spanning multiple industries. These exhibitions covered food and beverage, real estate, health and wellness, and digital platforms, providing attendees with diverse customer engagement strategy examples and business advancement pathways.
Bottom Line
This strategic partnership between KKBS and MAT successfully delivered comprehensive marketing education to Northeastern Thailand’s business community. The multi-track format effectively served educators, students, and professionals while fostering meaningful industry connections.
Looking ahead, this collaboration model demonstrates how academic institutions can bridge regional knowledge gaps and enhance Thailand’s marketing competitiveness on the global stage. The event’s emphasis on technological adaptation and strategic networking positions participants to navigate ongoing business landscape transformations effectively.
